SUMMARY

‘Lil Wale’ sits staring out with two coloured crayons in front of him on the wall behind him is a roughly scrawled pattern of circles and lines (Circles in one colour / lines in another)

– Character styling (clothes / hat / shoes etc) (tbc)
– Colours (tbc) – potentially integrate “Seinfeld colours”
– Background – maybe include a classic wallpaper pattern behind the crayon drawings.

DESCRIPTION

The pattern, although it looks scratchy and random is in fact binary code (eg. The pattern to left of character spells out “WALE” – it could say anything)

CONCEPT

– By itself the 0 (zero) symbol literally means “nothing” – link to “TAAN”
– The 1 symbol means “something”
– The 0 and 1 together in binary means “everything” – the basis for all modern technology (computers / internet / digital existence)

So the pattern looks like its “about nothing” but is in fact “about everything” (like the album)

Also juxtaposes the idea of a kid’s instinctual and physical imagination (drawing on the walls) with how they’re being raised in a non-physical binary-based world, and how that effects their creativity.

LAYERS OF INVOLVEMENT

– At a glance it looks like a cute, funny image
– If you look deeper, you can crack the code – “album for the core” in every way.